You’re probably thinking that a White Christmas in Alicante is absolutely impossible. If we’re talking about the beach, you’re more than likely correct. You might find a scattering of snow on the beach or catch a glimpse of it far off in the mountains if you’re lucky, but none of that crunchy, building snowmen snow. Unless you know where to find it.

It goes by the name Alcoy, or Alcoi.  What if I told you that just an hour drive from Benidorm, there is a beautiful inland town where the snow blankets and the Spanish tradition was born. Are you ready to discover Christmas Town?

Alcoy is an inland town in the province of Alicante. Filled with more than 20 bridges, it is also known as “The Town of the Bridges”. Due to its wonderful Christmas celebrations and blankets of crispy snow in the winter, it has also adopted the name: “The Christmas Town”.

It is one of the most important towns in the Comunidad Valenciana and it is where the Moors and Christians festivities were first celebrated too. It also is home to a well-loved university.

Alcoy boomed in the Industrial Revolution, specialising in the textile, metal and paper industry. It grew and developed into a wealthy area which is evident from its modern, architectural buildings.

What makes Alcoy so unique and special for Christmas is that it was the first place in the world to celebrate Cavalcade of Magi, a traditional parade of king coaches for King’s Day. Nowadays, practically every city in Spain and most in Mexico hold their own Cavalcade of Magi. The Cavalcade of Magi is a parade where the three kings, Melchior, Gaspar and Baltasar ride through the streets throwing sweets to the children. You may have celebrated this before in Benidorm, but what about celebrating it in the place it was first ever born?

Alcoy has a huge pull for international tourism for Spain, due to being the oldest Cavalcade of Magi in the world. 

Throughout December and early January, Alcoy has a large Christmas market and in Plaza de España, there is a large nativity scene that is erected in front of Santa Maria Church. There you’ll find a statue of one of the three kings, in giant form, sitting on his throne with the sounds of children laughing as they jump on his knee for a photo.

Alcoy is a wonderful place to spend time during Christmas. It is around 90km away from Benidorm taking the AP-7 roads, or 60km along the CV-70. Although the CV-70 is a shorter route, it does take longer, though the drive is much easier than the country roads that may come with some steep drops that might make your stomach flip!

In Alcoy, there is also “The Casal de Nadal”, meaning the House of Christmas, which is dedicated to the Christmas celebrations of Alcoy. If you’re unable to attend the actual festivities, it’s great to look around to get an idea about what’s to offer!

I know where I will be heading this winter. What about you?

Feliz Navidad,